AI tool builds synthetic patients and HCPs for pharma

A new AI tool that builds synthetic patient and clinician personas will allow pharmas to test ideas, messaging, and materials in days, rather than months, its developer says.

AudienceIQ simulates responses based on published research, public datasets and real patient and clinician conversations, said the creative and technology agency Orchard, which launched the tool at the NEXT Australia conference in Sydney last week. 

The tool generates detailed, evidence-based personas for different audience segments and maps their journeys, Orchard said, allowing marketing, medical and market access teams to test positioning, messaging, creative, existing materials or responses to specific objections.