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Friday, 26 April 2024
Posted 3 August 2022 AM
Industry thought leaders believe a new model of engagement called the 'Rep Orchestrator' will take hold as the preferred method of connection between HCPs and pharma companies.
It means the role of the Aussie pharma rep is far from dead. In fact, reps will become the lynchpin in information transactions between companies and doctors, making them as seamless 'as online banking'.
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