Who's keeping an eye on rival Reps?

Pharma companies will be able to access near real-time data that reveals which HCPs have interacted with competitor sales reps, using a new service from ZoomRx which has already launched in the US and could be heading to Australia.

Dubbed Signal-IQ: Competitive Field Intelligence, the new service uses raw anonymised mobile phone signals, cleaned with machine learning classifiers, geolocation algorithms, and continuously updated public location and event sources, to determine how often sales teams are interacting with individual HCPs.

It has been launched in the United States, with ZoomRx exploring opportunities to launch in other markets in the future, which the company confirmed may include Australia.