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NZ raising the bar to... average
Posted 16 June, 2026 AM
Medicines New Zealand has launched the Dare to Be Average campaign in a bid to increase public awareness about the country's public funding of medicines.
The campaign uses humour and a cartoon character called Bill the Pill to get facts across about New Zealanders' poor access to medicines. "Dare to be average," says the campaign, "because bottom of the barrel shouldn't be a goal."
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