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Wednesday, 03 June 2026
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Industry pain point finally solved?

Posted 3 June 2026 AM

For 20 years working in Medical Affairs leadership roles at some of the world's biggest pharma companies, Arthur Alston has been asked the same question on repeat: Is this compliant?

Those doing the asking are MSLs, marketers, agency staff and brand teams. "Often at 11pm," Alston told Pharma in Focus and "Often with consequences for what shipped the next morning."

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