Thursday, 28 May 2026
  
Login

Australia's most trusted
source of pharma news

Thursday, 28 May 2026
News

Why Drs are losing trust in pharma

Posted 28 May 2026 AM

Australian doctors who believe a pharma lacks coordination across its reps, MSLs, emails and digital content - are five times less likely to trust information from that company.

They are also four times less likely to say their experience with that company has improved, according to the SoWhat? Doctor Engagement Barometer 2026.

To see the whole article, please login

Popular

Exec exits with pointed sign-off
Drug pulled after viability review
Oncology dethroned as No 1
Partnership boosts clinical trials
Latest Jobs
Pharma in Focus  Jobs
MORE NEWS
Email this article to a friend
From:

 
 
  
Print this article

Copyright Notice

Please click the button to indicate that the printout of this article is for your personal use only and not for any type of redistribution.

Redistribution of the whole or part of Pharma in Focus by any means is a breach of copyright law.

Welcome to Pharma in Focus

Please log in to read.

Hi

Our old access system is being retired.

Please create a password and click 'Log in' for ongoing access.

Hi

Please choose a password to secure your access to Pharma in Focus (minimum 8 characters).

Hi

You're here because you requested to reset your password.

Please choose a new password (minimum 8 characters).

To search the News Archive you need to be logged in.

 

You can choose not to do this now but after November 30, a password will be required.

To learn more about the new-look Pharma in Focus click here.


Subscribe
 
© 2003 - 2026 Lush Media | Privacy Statement | Subscribe to Pharma in Focus
home