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Thursday, 09 April 2026
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Marketers 'not quite up to notch'

Posted 9 April 2026 AM

HCPs are clear about what they want from pharma digital in 2026 – and just as clear about what they don’t want, according to Graphite Digital’s new white paper.

Based on independent insights from 225 senior HCPs across the US, UK and Germany, alongside expert perspectives from across life sciences, the report explores how expectations are shifting and what now defines meaningful digital engagement.

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