Australia's most trusted
source of pharma news
Wednesday, 08 April 2026
Wednesday, 8 April 2026
Subscribe
Login
News Headlines
News Headlines
News
What Chat says about your drugs
Posted 8 April 2026 AM
What pharma marketers think ChatGPT and other AI answer engines are delivering to online questions about their medicines is alarmingly different to what is actually being dished up, an Australian search expert has warned.
Just as concerning, some treatments aren't turning up at all, Brand Medicine International Founder Julia Walsh said giving the example of one prescription drug failing to meet sales targets after three years in the market despite 100,000 online queries a month in the disease space.
To see the whole article, please login
Posted 8 April 2026 AM
What pharma marketers think ChatGPT and other AI answer engines are delivering to online questions about their medicines is alarmingly different to what is actually being dished up, an Australian search expert has warned.
Just as concerning, some treatments aren't turning up at all, Brand Medicine International Founder Julia Walsh said giving the example of one prescription drug failing to meet sales targets after three years in the market despite 100,000 online queries a month in the disease space.
To see the whole article, please login
Popular
Latest Jobs
Pharma in Focus Jobs
Marketing & Communications (2)
Sales & Customer Relations (14)
- Customer Service Representative - East Ryde
- Customer Service Specialist - Frenchs Forest
- Customer Service Representative - St Leonards
- Customer Service Lead - Frenchs Forest
- Hospital Specialist Representative - Melbourne
- Commercial Analytics & SFE Specialist - Sydney
- Pharmaceutical Sales Representative - Sunshine Coast
- Customer Service Representative - Canning Vale
- Account Manager - Melbourne
- Accountant - Macquarie Park
- Customer Service Representative - Belrose
- Customer Service Representative - St Leonards
- Account Manager - Sydney
- Business Development Manager | Community Care - Queensland
Clinical & Medical, R&D (6)
- Clinical Trials Investigator - Melbourne
- Senior Manager, Clinical Operations (Japan) - Tokyo, Japan
- Medical Lead - Sydney
- Pharmacovigilance and Medical Information Associate - Sydney
- Senior Medical Communications Specialist - Sydney
- Warehouse & Medical Kit Assistant - Blacktown
Regulatory, Pharmacovigilance & QA (4)
- Pharmacovigilance and Medical Information Associate - Sydney
- Regulatory Affairs Specialist - Lane Cove
- Pharmacovigilance Associate - Sydney
- Regulatory Affairs Specialist - Glenorie
Other (8)
MORE NEWS
Email this article to a friend
From:
Print this article
Copyright Notice
Please click the button to indicate that the printout of this article is for your personal use only and not for any type of redistribution.
Redistribution of the whole or part of Pharma in Focus by any means is a breach of copyright law.