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What really drives Dr prescribing?
Posted 4 December 2025 AM
A new survey has taken a deep dive into what's really driving prescribing decisions made by Australian doctors - and what it takes to convince them to switch treatments.
SoWhat? Research surveyed more than 400 GPs and Specialists to find out what matters most when it comes to real-world prescribing - and alarmingly, 'habit' was close to the top of the list.
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Posted 4 December 2025 AM
A new survey has taken a deep dive into what's really driving prescribing decisions made by Australian doctors - and what it takes to convince them to switch treatments.
SoWhat? Research surveyed more than 400 GPs and Specialists to find out what matters most when it comes to real-world prescribing - and alarmingly, 'habit' was close to the top of the list.
To see the whole article, please login
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