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How Bayer is engaging differently
Posted 6 November 2025 AM
Bayer has been experimenting with a new engagement model designed to achieve greater impact, and if earning two nominations at tonight's PRIME Awards is any measure - then there's no doubt it's working.
With HAVAS Red, the company is up for trophies in two categories: Best PR Campaign - Awareness and Advocacy and Best PR Campaign Commercial and Corporate - for its Women's Health Collaboration.
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Posted 6 November 2025 AM
Bayer has been experimenting with a new engagement model designed to achieve greater impact, and if earning two nominations at tonight's PRIME Awards is any measure - then there's no doubt it's working.
With HAVAS Red, the company is up for trophies in two categories: Best PR Campaign - Awareness and Advocacy and Best PR Campaign Commercial and Corporate - for its Women's Health Collaboration.
To see the whole article, please login
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