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69 blockbusters face patent cliff
Posted 16 October 2025 AM
The pharmaceutical industry is teetering on the edge of an historic patent cliff that will see at least 69 blockbusters lose exclusivity putting more than US$300 billion in revenue at risk.
The analysis by pharma marketing researcher Dr Joanna Sadowska, known as Dr JoJo, garnered more than 750 reactions on LinkedIn in just 24 hours, indicating the level of concern across industry about the impact of looming patent losses.
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Posted 16 October 2025 AM
The pharmaceutical industry is teetering on the edge of an historic patent cliff that will see at least 69 blockbusters lose exclusivity putting more than US$300 billion in revenue at risk.
The analysis by pharma marketing researcher Dr Joanna Sadowska, known as Dr JoJo, garnered more than 750 reactions on LinkedIn in just 24 hours, indicating the level of concern across industry about the impact of looming patent losses.
To see the whole article, please login
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