Australia's most trusted
source of pharma news
Sunday, 01 June 2025
Sunday, 1 June 2025
Subscribe
Login
News Headlines
News Headlines
News
Drs question value of rep visits
Posted 15 May 2025 AM
One in three Australian doctors rate interactions with pharma reps as "not valuable" according to a new survey on pharma engagement with HCPs.
SoWhat? Research questioned 400-plus Australian GPs and Specialists and asked them to rate the value of their rep interactions on a scale of one to 10. Thirty-five per cent branded them 'not valuable' with a ranking of 6 or lower. Only a third rated the experience an 8 or higher (considered a 'valuable' ranking).
To see the whole article, please login
Posted 15 May 2025 AM
One in three Australian doctors rate interactions with pharma reps as "not valuable" according to a new survey on pharma engagement with HCPs.
SoWhat? Research questioned 400-plus Australian GPs and Specialists and asked them to rate the value of their rep interactions on a scale of one to 10. Thirty-five per cent branded them 'not valuable' with a ranking of 6 or lower. Only a third rated the experience an 8 or higher (considered a 'valuable' ranking).
To see the whole article, please login
Popular
Latest Jobs
Pharma in Focus Jobs
Marketing & Communications (2)
Sales & Customer Relations (17)
- Customer Service Representative - Belrose
- Senior Customer Service Administrator - Belrose
- Medical Representative - Melbourne
- State Account Manager - Perth
- Hospital Specialist Representative - Brisbane
- Hospital Specialist Representative - Sunshine Coast
- Pharmacy Sales Representative - Queensland
- Medical Devices Territory Manager - Brisbane
- Customer Service Representative - Belrose
- Pharmaceutical Sales Representative - Sydney
- Medical Representative - Melbourne
- Medical Sales Representative - Canberra
- Account Manager - Sydney
- Customer Service Representative - Pemulwuy
- Account Manager - Newcastle
- Customer Service Representative - Mascot
- Regional Sales Manager - Sydney
Clinical & Medical, R&D (12)
- Quality Control Analytical Technology Scientist - Broadmeadows
- Clinical Trials Pharmacy Manager - Melbourne
- Senior Scientist - Diagnostics - Clayton
- Medical Representative - Melbourne
- Clinical Trial Investigator - Camberwell
- Data Analyst - Clinical Trials - Kensington
- Medical Devices Territory Manager - Brisbane
- Medical Science Liaison - Victoria
- Medical Representative - Melbourne
- Medical Sales Representative - Canberra
- Scientific Technician - Melbourne
- Clinical Site Director - Wollongong
Regulatory, Pharmacovigilance & QA (5)
- Quality Control Analytical Technology Scientist - Broadmeadows
- Regulatory Affairs Associate - Lane Cove NSW
- Quality Systems Specialist - Brisbane
- Senior Pharmacovigilance Associate - Sydney
- Regulatory Affairs Lead - Macquarie Park
Devices (1)
Other (21)
- Senior Recruitment Consultant - Sydney
- Category Specialist - North Ryde
- Director of Cloud Engineering - Brisbane
- Talent Acquisition Coordinator - Macquarie Park
- People and Culture Coordinator - Macquarie Park
- Inventory Controller - Belrose
- Category Manager - Direct s - North Ryde
- Digital Marketer - Sydney
- Business Analyst - St Leonards
- GP Rep Brisbane North - Brisbane
- Logistics & Warehouse Coordinator - Alexandria
- ERP Business Partner - Macquarie Park
- Service Coordinator - Belrose
- Senior Recruitment Consultant - Sydney
- Sterility Assurance Specialist - 36064 - Broadmeadows
- Recruitment Consultant - Sydney
- Service Coordinator - Belrose
- Customer Operations Specialist - Planned Services - Macquarie Park
- Service Coordinator - Belrose
- Recruitment Consultant - Sydney
- Drug Safety Controller - Melbourne
MORE NEWS
Email this article to a friend
From:
Print this article
Copyright Notice
Please click the button to indicate that the printout of this article is for your personal use only and not for any type of redistribution.
Redistribution of the whole or part of Pharma in Focus by any means is a breach of copyright law.