New sales model for Aussie pharma

Posted 12 September 2024 AM

A direct-to-consumer pharma sales model has arrived in Australia with local companies working with RoseRx Health, a doctor-developed platform which helps accelerate commercialisation by connecting qualified patients with digital health services, including medical professionals and treatments.

The RoseRx platform provides an ethical intermediary between pharmaceutical and diagnostic companies - and consumers. It's a one-stop-shop where patients can learn about disease conditions, connect with independent healthcare professionals and receive prescription medications, over-the-counter treatments and diagnostic tests either in their homes or via local pharmacies. Medicines can even be delivered to a patient's door.

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