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Tuesday, 19 May 2026
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Which Drs really distrust pharma?

Posted 19 May 2026 AM

Pharmas have a trust problem with the Millennial doctors set to become the largest cohort over the next decade, who are far more skeptical of the industry than they're older peers. The good news is that they are still engaging with pharma, but changing the way they do so.

AusDoc has released a white paper, The Millennial Majority: What Pharma Must Prepare for as the Next Generation of Doctors Reshapes Engagement in Australia, which draws on data from the AusDoc BIG Doctor Survey last year of 1,430 respondents to map a generational shift occurring in the way doctors engage with pharma companies.

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