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Tuesday, 24 March 2026
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Where Drs say pharma falls short

Posted 24 March 2026 AM

While pharma companies get top marks for information delivery to Australian doctors, when it comes to "practical usefulness" performance plummets 30 percentage points, according to a new survey.

The findings from the new So What? Doctor Engagement Barometer measures what's been coined the 'value gap' in pharma's engagement with doctors.

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