Oncologists emotionally connect to pharma brands

Pharmas that understand how oncologists “feel” about treating lung cancer can use this to improve their messaging, content and ecosystem support, and build emotional connections with their brands, researchers say.

“We (the pharma industry) have never been better at putting data in front of oncologists,” says the white paper Building Emotional Connections in Oncology, by DeltaMV Knowledge Solutions.

“The problem is that nearly all of it is rational proof; and in a crowded market, it all starts to look the same. So we asked a different question: how do oncologists actually feel about treating this disease?