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Med affairs, the time is now
Posted 4 August 2026 AM
A cross-disciplinary team have issued a call to action to fundamentally change the way Medical Affairs reaches healthcare professionals.
The paper Embracing Digital as a Paradigm Shift in Medical Affairs was published in Pharmaceutical Medicine last month, co-authored by med affairs professionals, academics, HCP engagement consultants and HCPs. It aims to improve patient care through high quality scientific exchange, providing five clear steps on the path to that end.
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