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Wednesday, 29 April 2026
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Pharma off target, doctors say

 Posted 29 April 2026 AM

Pharma's concerted efforts to engage meaningfully with doctors appears to be missing the mark with Australian HCPs reporting either no change or a worsening relationship with industry.

SoWhat Research? surveyed 500 clinicians, evenly split between GPs and specialists to find out how their expereince with pharma has changed over the past three to five years.

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