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Doctored truths hurting pharma
Posted 19 December 2025 AM
A new white paper has warned of a dangerous escalation in healthcare misinformation as reliance on AI and social media booms, with pharma urged to pivot from "selling to serving" to tackle the problem.
Titled Doctored Truths, the white paper by Havas Lynx warns no therapy area is immune with almost a third of health-related content on social media now containing misinformation.
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Posted 19 December 2025 AM
A new white paper has warned of a dangerous escalation in healthcare misinformation as reliance on AI and social media booms, with pharma urged to pivot from "selling to serving" to tackle the problem.
Titled Doctored Truths, the white paper by Havas Lynx warns no therapy area is immune with almost a third of health-related content on social media now containing misinformation.
To see the whole article, please login
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