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Thursday, 24 April 2025
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Sherlock Holmes takes on cancer

Posted 23 April 2025 PM

Pfizer has launched a new campaign seeking to reframe cancer as simply part of a person's story, rather than fefining their entire life.

For World Book Day, the pharma has released a new Sherlock Holmes story, as an attempt to illustrate that as people with cancer live longer due to advances in treatment and care, the disease is a chapter in their life's story, rather than the whole story.

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