How AI helps pharmas with HCPs

 Posted 4 October 2024 AM

With pharma representatives taking on more roles and increasingly dealing with a whole team that is around a key opinion leader, the complexity of communicating with healthcare professionals is increasing.

Veeva Systems General Manager Asia, Damian Kelly, spoke to Pharma in Focus about the explosion in data around customers and HCPs, and how artificial intelligence can be used effectively to manage that data and make the customer the 'centre of the universe'.

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