Who'll be basking in Olympic glory?

Posted 26 July 2024 PM

Sanofi is about to step onto the world stage as a Premium Partner of the Paris 2024 Olympic and Paralympic Games with the company running a high-profile campaign with the theme Igniting the Potential in Everyone which draws parallels between its scientists and the best athletes on the globe.

Over the next 16 days, the company will hit maximum exposure, with the Igniting Potential campaign to feature heavily in traditional and digital public promotions in metro and train stations across the French capital as well as inserts in the games' official programs plus digital activations during the events.

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