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Thumbs down for pharma websites
Posted 24 July 2024 AM
Doctors have given pharma websites the thumbs down deeming them the "least impactful" educational channel, according to a survey of 1000 HCPs exploring the current state of medical education and the anticipated impact of artificial intelligence.
The global survey was conducted across various specialties, experience levels and regions, by the MedAll training platform in partnership with CMI Media Group. It found pharma companies need to rethink their websites and divert focus to online destinations that "foster vibrant medical communities where HCPs can engage with content from both medical societies and pharma companies".
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Posted 24 July 2024 AM
Doctors have given pharma websites the thumbs down deeming them the "least impactful" educational channel, according to a survey of 1000 HCPs exploring the current state of medical education and the anticipated impact of artificial intelligence.
The global survey was conducted across various specialties, experience levels and regions, by the MedAll training platform in partnership with CMI Media Group. It found pharma companies need to rethink their websites and divert focus to online destinations that "foster vibrant medical communities where HCPs can engage with content from both medical societies and pharma companies".
To see the whole article, please login
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