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Posted 22 April 2024 AM
Lack of time is the number one reason why doctors don't see pharma reps more often but a close second is because reps don't visit their area. Only one in 10 HCPs said they believed reps offered little or no value, according to new research.
A survey of more than 500 Australian doctors - including 258 specialists and 247 GPs - conducted by SoWhat? Research in January this year found that 41 per cent meet with a pharma rep in-person once a week. Just 14 per cent have two meetings a week and 10 per cent, three or more meetings. More than a third - 35 per cent - reported no in-person interactions at all.
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