Big pharma 'refreshes' brand

Posted 7 December 2023 PM

Novartis has taken a 'same but different' approach to refreshing its branding - using new shapes and warmer colours, tweaking its tagline but keeping the logo the same.

The new look can be seen on the company's corporate websites and social media using the same red, blue and yellow theme but with more vibrancy. 

To see the whole article, please login