The pharma influencer adding emotion to data

In a bid to capture the excited atmosphere of a breakthrough presentation, a new way of experiencing conferences from afar was trialled this year to resounding success at ASCO 2026 in Chicago.

Edge Medical Solutions teamed up with med-ed.ai to create short-form videos that took important, potentially practice-changing data coming out of ASCO and translated it rapidly for Australian clinicians, featuring trusted oncology KOLs across thoracic, GI, and breast cancer, who talked of the conference atmosphere in the sessions. 

"It was quite like emotional at times because one of the sessions in pancreatic cancer, there was a 45-second standing ovation," Edge Medical Solutions Medical Director, Matt Britland, told Pharma in Focus. "That matters so much, and to have that emotion in the room, and then to get it out to the Australians who couldn't be there at ASCO, I think is the biggest thing we we did."