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Friday, 18 April 2025
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Pharmas on expectation tightrope

Posted 10 April 2025 AM

A new report highlights the tightrope pharmas need to walk to match competing expectations of being informative and trustworthy on one side, while entertaining and engaging on the other.

The Health Futures report is based on consultancy VML's Future 100 Report for 2025, and explores the potential impact of key trends on health and pharma.

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