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Saturday, 21 December 2024
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Pharma's 'C-bomb' problem

Posted 20 December 2024 AM

In the race to embrace omnichannel, pharma is losing sight of the difference between content and quality communication, according to Australian specialist healthcare communications expert Adam Taor.

Co-Founder and Director of communications agency, Emotivate, Taor warned the art of effective communication is being lost in the dogged pursuit of omnichannel and content-churn.

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