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Monday, 07 July 2025
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Makeover for iconic brand unveiled

 Posted 30 October 2024 AM

Priceline Pharmacy has unveiled a new visual identity as part of a refreshed brand strategy, bringing a modern touch to the signature pink logo and amplifying the importance of its pharmacists.  

The most recognisable elements of the current brand remain but have been made over. The result is a new pink logo featuring a stylised "hearts forming a cross", with the green cross synonymous with pharmacy as a community health hub.

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