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What's driving doctor prescribing?
Posted 13 September 2024 AM
Corporate reputation and leadership are "extremely influential" when healthcare practitioners are deciding which medicine to prescribe, a new survey has discovered.
WE Communications questioned 540 HCPs across Australia, China, Germany, India, United Kingdom and the United States with the results revealing a direct connection between corporate reputation and prescribing decisions.
To see the whole article, please login
Posted 13 September 2024 AM
Corporate reputation and leadership are "extremely influential" when healthcare practitioners are deciding which medicine to prescribe, a new survey has discovered.
WE Communications questioned 540 HCPs across Australia, China, Germany, India, United Kingdom and the United States with the results revealing a direct connection between corporate reputation and prescribing decisions.
To see the whole article, please login
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