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Crunch time for medical affairs

Posted 20 June 2022 AM

Pharma companies have long recognised the need to become more patient-centric, and long been criticised for failing at that despite their efforts.

But Medical Affairs can solve the problem according to a consensus vision of global senior medical affairs leaders released by the Medical Affairs Professional Society (MAPS). They say solving the conundrum will be vital for the industry to adapt to a changing society.

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