How MSLs are winning over doctors

Posted 23 May 2022 AM

Building a bridge between local HCPs and international key opinion leaders is one of the ways MSLs are bringing value to the industry and cementing their role as the intermediary between pharmas and doctors.

Elena Petrova, awarded the MSL of the Year by the Australian Pharmaceutical medical and scientific Professionals Association, said the role is just beginning to establish itself and will become increasingly essential.

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