Pharma the latest Prick on the road

Arrotex has teamed with Chemist Warehouse on a naughty promotion hoping to shake awake those who may be feeling low on energy.

A car was seen driving around the Sydney CBD and Bondi with the word 'prick' scrawled across it in red paint, aiming to draw attention to the Ferro-grad Ferritin Rapid Test for iron levels with the unusual and confronting campaign.

The stunt was hosted by fashion blogger and Still Not Straight podcast personality Shannen Jai Peroomal. Passers-by were stopped to answer questions, such as: "When was your last prick?" and "Would you let a prick tell you something about your health?"