Novo wins stadium naming rights

Posted 4 September 2025 PM

Novo Nordisk has signed a three-year deal with New Zealand's Eden Park - one of the most iconic rugby grounds in the world - securing naming rights for the West Stand, in a high-profile move set to make the pharma a household name.

Located in Auckland, Eden Park is a national icon and although the 50,000 seat stadium is multi-purpose it's considered hallowed ground for the nation's national rugby union team, the All Blacks, who haven't lost a game there since July 1994.