TGA bans 'soldier on' campaigns

The TGA has moved to ban cold and flu advertisements such as Codral's previous 'Soldier on' campaign, saying messaging must now support its public health campaign asking people to stay at home if unwell.

"The TGA is reminding advertisers that therapeutic goods advertising must not undermine public health campaigns as the cold and flu season begins in Australia and COVID-19 restrictions are eased," the TGA stated.

"If you advertise cold and flu medicines, you must ensure that the advertising is not inconsistent with the current public health advice about COVID-19.