COVID: How to talk to staff

Pharma company communications with staff forced out of the office and into working from home by the COVID-19 pandemic should be reassuring, empathetic and clear, three top healthcare communications specialists have advised. 

"Corporate messaging should be clear, concise and reassuring to their employees, customers and stakeholders alike, explaining that we are all in this for the long haul, but we will get through it by working together," VIVA! Communication's Kirsten Bruce said.

"They should be communicating their compliance with, and implementation of, the evolving government compliance standards, adhering to virtual workplace practices, and encouraging regular, virtual interaction."