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Your pharma's freshness vs fragility
Posted 10 June 2025 AM
A graph created by strategist company IDEA Pharma of three basic numbers gives an outline of how the future of a pharma compares to its current situation.
The annual Freshness Index calculates the percentage of a pharma's revenue that comes from drugs approved in the last three years, and the last five years, as an indication of how fresh its portfolio is.
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Posted 10 June 2025 AM
A graph created by strategist company IDEA Pharma of three basic numbers gives an outline of how the future of a pharma compares to its current situation.
The annual Freshness Index calculates the percentage of a pharma's revenue that comes from drugs approved in the last three years, and the last five years, as an indication of how fresh its portfolio is.
To see the whole article, please login
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