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Posted 11 August 2022 PM
Now that Vifor is safely in the fold, CSL is moving to unify its disparate businesses under a common brand.
The company names have already been updated on LinkedIn, accompanied with the new tagline "30,000 individuals, one DNA". The rebranding is intended to symbolise how the company is bigger than the sum of its parts, with a digitally-focused creative campaign to launch the new global identity planned for the US in September, followed by other key markets.
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