Thursday, 27 January 2022

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Thursday, 27 January 2022

PRIME under fire from PRs

Posted 7 December 2021 AM

Amid simmering discontent that PRIME's Best PR Campaign Award has been withheld for two years running - and the industry urged "to do better" - the committee has revealed it is now working to "redevelop" the category ahead of submissions for 2022.

Two PR industry veterans have publicly questioned the judging criteria for the award set by PRIME, while others within the industry have privately expressed the same concerns.

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