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Thursday, 09 December 2021
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Sanofi's new YouTube campaign

Posted 13 October 2021 AM

Sanofi has moved to engage patients with haemophilia through a series of videos hosted on their YouTube channel, timed to coincide with Bleeding Disorders Awareness Week.

The series, It's Possible, is hosted by Tim Demos, 28, who was diagnosed with severe haemophilia A at nine months old. The first interview is with his mother, discussing the challenges they both faced as he grew up with the disorder.

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