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Rep Zoom boom a fizzer

Posted 22 July 2021 AM

Despite buzz that the pandemic has triggered a seismic shift to new digital channels for communication, a report has found just five per cent of doctors communicated with pharma reps using video conferencing during lockdown - with most using email or phone instead.

With Melbourne in its fifth lockdown and greater Sydney in its second, traditional face-to-face meetings between pharma reps and physicians have been severely disrupted once again.

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